Waymaker
Goals & OKRs

Key Results

Learn about Key Results in WaymakerOS.

Key ResultsMetrics

Key results are the measurable outcomes that define whether an objective is achieved. Every objective should have 2–5 key results that quantify success.

Adding key results

  1. Open a goal (objective)
  2. Click Add Key Result
  3. Fill in:
    • Title — what you're measuring
    • Target — the number you're aiming for
    • Unit — how you measure it
    • Starting value — where you are today (optional, defaults to 0)
  4. Click Save

Choosing the right unit

UnitUse forExample
NumberCounts and quantities"Sign 50 new customers"
CurrencyRevenue and financial targets"Reach $100K MRR"
PercentageRates and ratios"Achieve 95% uptime"
BooleanYes/no milestones"Launch the mobile app"

Writing effective key results

Key results should be:

  • Specific — no ambiguity about what's being measured
  • Measurable — a number that can be tracked objectively
  • Achievable — challenging but realistic within the period
  • Relevant — directly contributes to the parent objective

Good key results

  • "Grow monthly recurring revenue from $50K to $100K"
  • "Reduce average support response time from 4 hours to 1 hour"
  • "Publish 30 blog posts targeting high-intent keywords"
  • "Achieve a Net Promoter Score of 50+"

Key results to avoid

  • "Improve customer satisfaction" — not measurable (add a number)
  • "Do marketing" — not specific (what marketing? what outcome?)
  • "Achieve 10,000% growth" — not achievable in one quarter

Updating key results

As work progresses, update the current value of each key result:

  1. Open the goal
  2. Click the key result
  3. Update the Current value
  4. Optionally add a note explaining the update

The goal's overall progress recalculates automatically based on all key result values.

How progress is calculated

Each key result's progress = (current value - starting value) / (target - starting value) × 100

The objective's overall progress is the average of all its key results.

Example: Three key results at 100%, 50%, and 75% give an objective progress of 75%.

Next steps