Waymaker
Goals & OKRs

Creating Goals

Learn about Creating Goals in WaymakerOS.

CreatingObjectives

Create objectives that define what your organisation, team, or individual contributors want to achieve.

Creating a new goal

  1. Open the People module (Cmd+2)
  2. Click Goals
  3. Click New Goal
  4. Fill in the goal details:
    • Title — a clear statement of what you want to achieve
    • Level — Strategic, Departmental, Team, or Individual
    • Period — the time frame (Q1, Q2, H1, Annual, etc.)
    • Owner — the person responsible for this goal
  5. Click Create

Writing good objectives

Objectives should be:

  • Aspirational — describe an outcome worth striving for
  • Clear — everyone understands what success looks like
  • Time-bound — tied to a specific period
  • Qualitative — objectives describe direction; key results provide the numbers

Examples of good objectives

  • "Become the most trusted brand in our market"
  • "Build a world-class customer support experience"
  • "Launch our partner program and sign our first 10 partners"
  • "Achieve profitability and sustainable unit economics"

Examples to avoid

  • "Increase revenue by 20%" — this is a key result, not an objective
  • "Do better" — too vague
  • "Maintain current performance" — not aspirational

Goal levels explained

Strategic goals

Set by leadership. These define the organisation's direction for a period. Typically 3–5 strategic objectives per quarter.

Example: "Expand into the Australian market and establish a local presence"

Departmental goals

Owned by department leads. These translate strategic objectives into department-specific targets.

Example: "Marketing: Generate 500 qualified leads from Australian businesses"

Team goals

Owned by team leads. These break departmental goals into team-level action.

Example: "Content team: Publish 20 articles targeting Australian search terms"

Individual goals

Owned by individual contributors. These connect personal development and contribution to team objectives.

Example: "Write and publish 5 case studies featuring Australian customers"

Editing goals

Click any goal to open it. You can update:

  • Title, level, and period
  • Owner assignment
  • Status (active, paused, completed, cancelled)
  • Add or remove key results

Next steps