Email Aliases for Domain Rebrand
Learn about Email Aliases for Domain Rebrand in WaymakerOS.
Email aliases allow a single mailbox to receive email at multiple addresses across different domains. This is essential for domain migrations, company rebranding, or supporting multiple email identities.
What Are Email Aliases?
An email alias is an additional email address that delivers to an existing mailbox. Unlike email forwarding, the email is stored in the mailbox - not redirected elsewhere.
Example:
- Primary mailbox:
john@newcompany.com - Alias:
john@oldcompany.com - Result: Emails to both addresses arrive in John's single mailbox
When to Use Email Aliases
Domain Migration / Rebrand
When your company changes domains (merger, rebrand, or consolidation):
- Set up mailboxes on the new domain (
@newcompany.com) - Add aliases from the old domain (
@oldcompany.com) - Users receive email at both addresses in one inbox
- Gradually transition external contacts to the new domain
- Eventually retire the old domain aliases
Multiple Business Identities
When employees need to appear under multiple brands:
consultant@agencybrand.com(client-facing)consultant@parentcompany.com(internal)
Simplified Addresses
Add short or memorable aliases:
- Primary:
john.smith@company.com - Alias:
johns@company.com
Creating Email Aliases
Using the UI (Individual Aliases)
- Navigate to WaymakerOne > Email > User Mailboxes
- Click the menu (three dots) icon next to a user's mailbox
- In the Email Aliases section, enter the alias local part
- Select the domain from the dropdown (any verified domain)
- Click the + button to add the alias
Bulk aliases during a migration
For a domain migration you usually want every mailbox on the new domain to keep receiving mail at its old address. Aliases are added per mailbox from the steps above; work through the User Mailboxes list one mailbox at a time, adding the old-domain alias to each.
Migration workflow
Scenario: Migrating from oldcompany.com to newcompany.com
- Verify both domains — the old and new domain must both be verified in WaymakerOne > Email > Domains
- Create mailboxes on the new domain for everyone who needs one
- Add the old-domain alias to each new mailbox
- Check each mailbox — the alias appears in its Email Aliases section
- Tell external contacts the new address, and keep the aliases until they have switched
Removing aliases (domain retirement)
When you are ready to decommission the old domain, remove its aliases from each mailbox's Email Aliases section, then remove the domain.
Warning: After removal, emails to the old addresses will bounce.
Email Aliases vs Email Forwarding
| Feature | Email Aliases | Email Forwarding |
|---|---|---|
| Delivery | Same mailbox | Forward to external address |
| Storage | In the mailbox | No storage |
| Reply Address | Can reply as alias | N/A (no mailbox) |
| Use Case | Domain rebrand | Admin addresses |
| Management | WaymakerOne > User Mailboxes | WaymakerOne > Domains |
Choose Email Aliases when:
- Users need to receive email from old domains
- You're migrating/rebranding domains
- Users need multiple identities in one inbox
Choose Email Forwarding when:
- You need administrative addresses (postmaster, abuse)
- No mailbox should exist on the domain
- Emails should go to external addresses
Best Practices
- Keep a list of the aliases you add - so retiring the old domain later is a checklist, not a hunt
- Keep old aliases active - Don't remove until you're sure all contacts have updated
- Communicate the change - Notify external contacts of new email addresses
- Update email signatures - Ensure users update their signatures to the new domain
- Test before going live - Verify email delivery works as expected
Troubleshooting
Alias Not Receiving Email
- Verify the alias was created: open the mailbox's menu and check its Email Aliases section
- Check the source domain is still verified
- Ensure DNS records for the old domain are still active
"Address Already Exists" Error
The alias address conflicts with:
- An existing mailbox
- Another alias
- A forwarding alias
Check both domains for conflicts.